The "Transcultural Mainstream"
“There is no Caucasian market,” said Mark Turner, chief strategy officer of Saatchi & Saatchi, who is white. “The mainstream market as defined by any mass marketer like Toyota actually comprises many different cultures, so we’re not the Caucasian agency. We’re the agency that caters to the transcultural mainstream.”Leftist says, "White people don't have a culture." To a certain degree, this is like a fish not realizing it swims in the ocean. It doesn't know it is wet. Many Americans don't realize they have a culture. To them, culture is tradition, culture is foreign, culture is different. American culture has been sliced and diced and packaged and sold internationally. It is easy to think you have no culture when it has so thoroughly conquered the globe that you don't realize you've colonized much of it. McDonald's is American. Coca-Cola is American. The American version of Santa Claus will be in Chinese shopping malls come December. Also, you've so abandoned tradition and unique American traits that your only connection to culture is through McDonald's, popular culture, movies and music. What the rest of the world also has. People who say America has no culture mean "I have no culture." (Ironic because people who say that tend to be hyper-white SWPLs who are so WEIRD it makes minorities uncomfortable.)
This brief moment of global colonization and domestic fracturing will pass quickly. White identity is already growing because it is clearly distinguishable from "transculture," but more specifically the components such as black culture. Up until the late 1980s, most black musicians served a white-dominated market. If you wanted to be very popular, you had to appeal to an audience that was 80% white. In TV shows from the 70s and 80s, black characters were mainly shown interacting with whites or "presenting white" by themselves. Integration culminated with the Cosby Show. Then at some point in the 1990s, you might think KKK writers infiltrated black media. Today, forced diversity results in black culture infiltrating "popular" culture so thoroughly that whites are turned off. In less than two generations, culture went from integrating blacks into majority white culture, to whites being reverse-colonized. It took less than a generation to go from Will Smith as pop culture movie star to some affirmative action actor being forced into Star Wars and now Pacific Rim.
Whites now experience what minorities feel living in a foreign culture. The Left celebrates this with "Suck it whitey! Your time is done!" They neglect the history: as soon as it was possible, minorities created their own cultural products.
The destruction of the mainstream is underway. Brands can stick with acultural messages such as quality, acultural symbols such as puppies (tricked you: what about the Muslims?), or fracture their advertising. The Toyota Camry became popular for quality. Sales boomed all over the world. Now Saatchi & Saatchi are selling it as the Esperanto of automobiles to whites. If Ford or Chevy can figure out how to make a quality sedan and re-purpose their pick-up truck advertising, they have an opening.