By 2040, San Francisco County is projected to have a non-Hispanic white majority—jumping from 42 percent in 2013 to 52 percent in 25 years. The percentage of Asians is expected to fall from 34 percent to 28 percent. The Latino population is forecast to shrink from 15 percent to 12 percent. The city’s dwindling number of African-Americans, currently down to 6 percent, should remain the same.
The San Fran Whitening Plan